Start Submission

Reading: No text Is worth dying for: The role of emotion regulation in a distracted driving campaign

Download

A- A+
Alt. Display

Research Article

No text Is worth dying for: The role of emotion regulation in a distracted driving campaign

Author:

Emma Kesterton Rait

University of the Highlands and Islands, GB
About Emma
Undergraduate Student, Psychology Department
X close

Abstract

Safe driving campaigns frequently use threat-appeals to portray the consequences of risky driving and generate negative emotion. However, increasing perceived risk is often ineffective in motivating behaviour change. A potential approach to increasing the efficacy of safe driving campaigns is the incorporation of emotion regulation strategies. This study used an independent-groups experimental design with a sample of 53 participants (21 males, 32 females) aged 18–65 years (M = 43) to investigate if employing the emotion regulation strategies of distraction and cognitive reappraisal reduces negative emotion while viewing a distracted driving campaign film. Findings revealed that employing emotion regulation strategies significantly reduced negative emotion with a medium effect size, in comparison to the control condition, confirming the hypothesis.

How to Cite: Rait, E.K., 2019. No text Is worth dying for: The role of emotion regulation in a distracted driving campaign. Journal of European Psychology Students, 10(2). DOI: http://doi.org/10.5334/jeps.451
51
Views
32
Downloads
1
Twitter
Published on 04 Apr 2019.
Peer Reviewed

Downloads

  • PDF (EN)

  • Emotion Regulation Task (PDF) (EN)

    comments powered by Disqus