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Research Article

What Motivates Us to Go on Strike? Social and Moral Norms and their Impact on Strike Participation in Individualist and Collectivist Situations in Western Cultures

Author:

Xingyu Shirley Liu

University of California San Diego, US
About Xingyu Shirley
Shirley (Xingyu) LIU, ORCID id: 0000-0002-2580-8431, is from Nanjing, China. She recently received her bachelor’s degree from Pomona College, graduating Cum Laude and double majoring in Psychology and French. In the coming year, she will be attending the University of Edinburgh for a MScR degree in Psychology, and her proposed research topic is on academic agency, choice and subjective well-being. Her research interests include social decision-making, norms, cross-cultural comparisons and collective action.
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Abstract

Collective action such as strikes is important for sociopolitical expression. The current study explored cross-cultural differences in the psychology of strikes through an adapted version of the Theory of Planned Behavior (TPB) model. Our model incorporates personal and social-level psychological processes that motivate strike participation and we explored how cultural values and normative nudges moderate these processes. French and American participants received social or moral nudge messages and indicated their intentions to participate in a hypothetical strike. We successfully replicated parts of the TPB model and found that culture and nudge type moderated the relationship between personal attitudes and strike intentions. Our findings highlight the multi-level motivation for and context-sensitive cultural influence on collective action.

How to Cite: Liu, X.S., 2021. What Motivates Us to Go on Strike? Social and Moral Norms and their Impact on Strike Participation in Individualist and Collectivist Situations in Western Cultures. Journal of European Psychology Students, 12(1), pp.1–15. DOI: http://doi.org/10.5334/jeps.507
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Published on 31 Aug 2021.
Peer Reviewed

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